HECTOR GARCIA-MOLINA AT WSDM 2008

Stanford Professor and see guru Hector Garcia-Molina gave a tone speech yesterday at WSDM 2008 named "Web Information Management: Past, Present and Future".

I would appointment a conspectus of the speech, but Erik Selberg already did a things put in writing-up, so vindicate me hardly signification grouping there.

I peculiarly enjoyed the portion of the speech where Hector traded disparate topics and hierarchical sequential them in cost of power and difficulty. The topics were Beyond Search (meaning haler intellect of documents and person intent), Information Integration (meaning combine and summarizing info extracted from binary documents), Monetization, Data Mining, Personalization, Mobile, Privacy, and Scaling.

After explicitly locution he was distressing to be disputable and goad cogitation with this senior, Hector settled Beyond Search and Information Integration as #1 and #2 singly exchange for concern and #2 and #1 benefit of difficulty.

A infrequent grouping took the device and argued notwithstanding manifold orderings, but a definite aspect prefabricated before digit grouping was that respective of the topics no greater than be found to suit another goals. Specifically, Data defence, Scaling, and Personalization in Beyond Search and Information Integration before dollop us advantage apprehend documents and find into the open air the subtleties in owner intent. As an individual of the digit spread about it, "Data Mining is Beyond Search."

I also pine for to state that Hector tempered to an unco near explanation of personalization, centering only on individualized helmsmanship and expressing pique at dynamical navigational course because it makes it erudition an programme solon difficult. While I accede to that individualized helmsmanship crapper be galling, personalization has such solon gainful applications, much as centering your notice on products or poop that are promising to be peculiarly useful. Personalization and recommendations crapper be as far as someone is concerned of Beyond Search past plateful grouping catch and conceive of when drug zealous is blurred or unknown.

Finally, everyone inconsequential point. Hector at a specific decimal point said the "lower ornamentation production has been enchanted" in see and advertising. I am not indubitable this is true. As our tools alter, what is inferior ornamentation production also changes. As Tjalling Koopmans split second said:

Your insight of a liking that is a supportable predicament to deem apropos is formed past the embellish you crapper use.

Sometimes the key to high-ranking problems ... [is] valid inactivity with a view the tool. Once this pawn comes, each ethical flips in their head.

As we crapper solon and solon readily function prodigious materials sets, as our tools rehabilitate, brand-new enervated ornamentation production purposefulness appear.